![]() ![]() The Nerf logotype became even more “mature.” Now, the letters didn’t seem to be handwritten, but they retained their artistic and unique touch. Behind the logotype, a combination of green and yellow rectangles appeared against the blue background. For this reason, there was more depth now. While yellow remained in the middle of the letters, darker shades and red details were added. While the letters still seemed like they’d been hand-drawn, it looked as if they’d been more skillfully drawn by an adult hand, and the drawing couldn’t be more different from that of a child. The Nerf logo was updated in 1990, losing some of the irregularity and playfulness of the original version. The Parker brothers started selling the foam ball the next year, marketing it as suitable for the indoors. This logo version was introduced in 1969 when Nerf designed a safe-to-use polyurethane ball of foam that couldn’t break anything. Wide lines, rounded corners, and strong asymmetry portrayed the playfulness of the brand. ![]() The Nerf logotype had letters “N,” “R,” and “F” in uppercase combined with “E” in lowercase to make the visual identity even more informal. The short “NERF” logotype looked weird due to the stylized typeface where the letters featured a fantasy design. 1969 – 1990įrom the toy manufacturer’s founding until 1990, the company had a yellow logotype with no extra features. While the Nerf logo has always been text-based, the logo design itself has changed quite a lot-it’s gone through a number of significant changes. Nerf (Non-Expanding Recreational Foam) is wrapped around off-road cars’ support bars to prevent damage to the vehicles.Īs of 2021, Nerf was still owned by Hasbro, Inc. The off-road racing community uses the slang term Nerf to portray the foam stuffing that’s used in off-road racing. Nerf is a world-famous brand of toy guns and sports balls. While the older “childish” versions portray a playful, creative typeface with “dancing” letters, the newer “sporty” designs focus on italics and more standard shapes. While the logo has gone through no fewer than five alterations, the basic styles are clear to see. The letters were drawn in yellow for most of the brand’s history. The Nerf logo design has always been about the brand name “Nerf” in huge uppercase letters. ![]()
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